SVALA – yacht identity

Summary A minimal identity for a sailing yacht, built on geometric precision and Nordic symbolism. The mark is based on a swallow — a traditional maritime symbol of return, navigation, and distance. Instead of drawing it freely, the form was constructed using circular geometry to create a controlled, balanced silhouette. 01. Construction The form is […]

Autoflows – Brand Transformation & Scalable Design System

On this page Summary Design System Web Design Sales Enablement Visual Identity Company Autoflows ApS – B2B predictive AI platform for the automotive industry, enabling data-driven sales performance and customer experience optimization. Role Brand & Visual Designer ownership Brand operationalizationDesign system architectureCreative workflow optimization stakeholders Marketing, Sales, Product, Leadership Summary Design deployment and systemization of […]

Partner Ecosystem —
Designing a Digital Entry Point for Partnership-Led Growth

Company Keepit ApS – a global B2B SaaS provider of cloud data protection and backup solutions (500–1,000 employees) Role UX & layout design, project management Scope Information architecture, modular layout system, conversion-oriented structure stakeholders Sales Leadership, Channel Manager, Marketing Team, Web Developer  Summary Designed a dedicated partner ecosystem to support a partnership-led sales strategy within […]

ROI Calculator — Turning Data Security into Quantifiable Business Value

Role UX & Visual Lead Scope UX structure, value communication, interface design Collaboration Sales, Analysts, Product Duration 4 — 6 weeks Project overview I led the UX and interface design of a web-based ROI calculator for Keepit, a cloud data backup and security solution provider.   The calculator replaced a complex Excel-based financial model and […]

web design

Product and use case pages for HR Saas.

Deploying The New Brand CVI

A stack of layers presenting a brand CVI

Website Layouting and prototyping + interaction design of website.  http://www.iamdesigner.eu/wp-content/uploads/2023/09/smartmockups_lmkk36u6.mp4 social Media Posts templates + social media profile asset Sales enablement Marketing collateral: slide decks and white papers Merch Merchandising items

Social Media Posts

Effective SoMe ads layout design with stop effect as a part of GTM campaign.