Building a brand identity for a meal planning app

About

One Pot – a practical app for better meals on board.

Role

Brand identity · Art direction · Web design · Product design

Project

Self-initiated concept

Summary

One Pot is a meal planning and provisioning app that makes good food on board easier to organise.

Designed for multi-day sailing passages, One Pot combines galley-friendly recipes, ingredient calculations tailored to the crew, and a single shopping list for the trip.

The brand identity brings warmth and confidence to a practical tool, balancing the realities of cooking at sea with the pleasure of sharing a good meal.

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