Making complex SaaS products easier to understand — and easier to act on.

Company

eloomi – the LMS training platform helping organizations around the world train, develop and engage their peoplee

Role

Web and visual design

Scope

Responsive landing pages for selected solutions and supporting pages

stakeholders

Marketing, product and content teams

Summary

Designed landing pages that made eloomi’s solutions easier to understand and helped visitors move towards the next step.

 

Each page had to turn a complex product offering into a clear story: what it does, why it matters and what a potential customer should do next.

Challenge

Present a complex product in an accessible way while making its interface a central part of the story. eloomi’s intuitive, consumer-style UI was one of its strongest selling points and a way to stand out to HR professionals comparing platforms.

Solution

Built scannable pages around customer benefits, product visuals and clear calls to action.

impact

Created a clearer path from first impression to enquiry or demo request.

design rationale

A Clearer Path to Conversion

The pages follow the questions a visitor is likely to have: Is this relevant to me? What can I do with it? How does it work? What should I do next? I used headlines and visuals to establish the offer quickly, then introduced supporting details in short, focused sections. Calls to action appear at points where visitors have enough context to take the next step.

Scroll inside the screen mockup to see full web page