Mobile sailing logbook app designed for skippers and crew
Role Led the product and visual direction of the MVP across product design, branding, and experience strategy. scope Mobile app design, brand identity, and landing page direction focused on core sailing logbook flows. Outcome A cohesive MVP concept for a mobile sailing logbook app built around real onboard workflows. Summary C-Log is a mobile sailing […]
UI Component Consistency Audit
Role UX Research Assistant / Product Designer scope Multi-product ecosystem (value optimisation engine product suite, formerly TRACE ART tools) Focus UI consistency, design systems, product alignment Outcome Identified critical inconsistencies across products and defined a foundation for a scalable, unified design system. Summary This project addressed a system-level design challenge: inconsistent UI components across a […]
SVALA – yacht identity
Summary A minimal identity for a sailing yacht, built on geometric precision and Nordic symbolism. The mark is based on a swallow — a traditional maritime symbol of return, navigation, and distance. Instead of drawing it freely, the form was constructed using circular geometry to create a controlled, balanced silhouette. 01. Construction The form is […]
Autoflows – Brand Transformation & Scalable Design System
On this page Summary Design System Web Design Sales Enablement Visual Identity Company Autoflows ApS – B2B predictive AI platform for the automotive industry, enabling data-driven sales performance and customer experience optimization. Role Brand & Visual Designer ownership Brand operationalizationDesign system architectureCreative workflow optimization stakeholders Marketing, Sales, Product, Leadership Summary Design deployment and systemization of […]
Partner Ecosystem — Designing a Digital Entry Point for Partnership-Led Growth
Company Keepit ApS – a global B2B SaaS provider of cloud data protection and backup solutions (500–1,000 employees) Role UX & layout design, project management Scope Information architecture, modular layout system, conversion-oriented structure stakeholders Sales Leadership, Channel Manager, Marketing Team, Web Developer Summary Designed a dedicated partner ecosystem to support a partnership-led sales strategy within […]